Your frog is the task that will have the greatest impact on achieving your goals, and the task that you are most likely to procrastinate starting.  We all have things we know we need to do but put them off consistently.

If the first thing you have to do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long!”

“If you have to eat a live frog, it does not pay to sit and look at it for a very long time!”

The key to reaching high levels of performance and productivity is for you to develop the lifelong habit of tackling your major task first thing each morning. Don’t spend excessive time planning what you will do. You must develop the routine of “eating your frog” before you do anything else and without taking too much time to think about it.

Successful, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.

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